3+ day, 5+ hour ago   (260+ words) Social media platforms have traditionally offered most of their services for free, supported largely by advertising. But paid tiers or subscriptions are increasingly becoming part of the offering for many social media platforms. New YouGov Surveys data explores whether British…...

1+ week, 5+ day ago   (748+ words) The second article in YouGov’s U.S. beverage rankings 2026 series looks at how consideration varies across Gen Z, Millennials, Gen X and Baby Boomers+ using YouGov BrandIndex data. Overall rankings can mask important generational differences, with brands performing strongly among some…...

1+ week, 6+ day ago   (330+ words) Airfares in the U.S. have climbed sharply over the past year. According to the Federal Reserve Bank, average domestic airline fares reached $314.8 in July 2026, up from $250.7 in July 2025 – an increase of roughly 26%. With travelers needing to cough up more money for…...

2+ week, 5+ day ago   (557+ words) The quarterly rhythm confirms this moderation. The first quarter still showed some momentum, with spend per trip up 3.9%, but by the second quarter that had softened to just 1.2%. The inflationary tailwind that lifted basket values for three consecutive years has…...

4+ week, 1+ day ago   (146+ words) For panel members in need of support. Every month, YouGov identifies the brands generating the strongest surge in Word of Mouth scores in Thailand. YouGov BrandIndex collects data on thousands of brands every day. Word of Mouth score is based…...