The ASC is an educational, cultural, and professional organization that brings cinematographers together to exchange ideas, discuss techniques, and…

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News

The ASC
theasc.com > article > limecraft-announces-update

The American Society of Cinematographers | Limecraft Releases Update

1+ mon, 1+ week ago   (103+ words) The Multi-cam Player allows recordings belonging to the same multi-cam group to be played simultaneously in a quad-view grid, providing production staff and assistant editors with a clearer overview of the available coverage. The updated Limecraft Mobile App supports push…...

The ASC
theasc.com > article > godox-releases-pl600rf-pl1200rf

The American Society of Cinematographers | Godox Releases PL600RF, PL1200RF

1+ mon, 3+ week ago   (116+ words) PaletteLab is a spectral system designed to improve color fidelity and visual consistency across complex lighting environments, resulting in improved rendering of skin, fabric and mixed-light environments. The engine delivers a full-spectrum performance across the entire visible-wavelength range. Covering 92 percent…...

The ASC
theasc.com > article > viltrox-releases-3-solutions

The American Society of Cinematographers | Viltrox Releases 3 Solutions

2+ mon, 2+ week ago   (131+ words) Viltrox has announced the AF 28mm F4.5 Chip pancake lens and the AF 75mm F1.8 EVO and AF 90mm F2.2 EVO APS-C portrait prime lenses. The Viltrox AF 28mm F4.5 Chip lists for $99. Designed for Sony E-mount mirrorless cameras, the EVO lenses feature a minimum focusing distance of…...

The ASC
theasc.com > article > lomography-unveils-3-cameras

The American Society of Cinematographers | Lomography Unveils 3 Cameras

2+ mon, 3+ week ago   (95+ words) Lomography Unveils 3 Cameras The ASC Lomography Unveils 3 Cameras The Fisheye No. 2 La Mer and two duotone Sprocket Rockets are now available. Lomography has released three 35mm cameras, the Fisheye No. 2 La Mer and the Strawberry Fusion and Mint Fusion Sprocket Rockets....

The ASC
theasc.com > article > codex-releases-platform-8-0

The American Society of Cinematographers | Codex Releases Platform 8.0

2+ mon, 3+ week ago   (55+ words) Codex has released Platform 8.0. The update provides the MXF/HDE workflow for all Arri Alexa cameras. Codex Platform was formerly known as Device Manager. Follow Codex on Instagram. Keep up with American Cinematographer on Facebook and Instagram. Act now to…...

The ASC
theasc.com > article > godox-announces-4-solutions

The American Society of Cinematographers | Godox Announces 4 Solutions

2+ mon, 3+ week ago   (118+ words) The Godox ML40Bi and ML40R LED COB lights are palm-sized sources offering flexible color control. The lightweight solutions are ideal for handheld work, livestreaming and interviews and are compatible with Godox ML accessories and optional Bowens adapters. The Godox FL15Bi LED Video Flashlight…...

The ASC
theasc.com > article > panavision-unveils-primo-65s

The American Society of Cinematographers | Panavision Unveils Primo 65 Series

3+ mon, 4+ day ago   (154+ words) Panavision’s Primo 65 spherical prime-lens series was developed in response to cinematographers’ requests for Primo characteristics in lenses that cover 65mm-format sensors. The series comprises 12 focal lengths: 21mm, 27mm, 30mm, 35mm, 45mm, 50mm, 65mm, 80mm, 100mm, 125mm, 170mm and 225mm. All are T2 except the 225mm, which is T2.5. All feature Panavision’s proprietary SP70 mount and share…...

The ASC
theasc.com > article > thypoch-introduces-voyager-24-50mm

The American Society of Cinematographers | Thypoch Introduces Voyager 24-50mm

3+ mon, 1+ week ago   (134+ words) The Thypoch Voyager 24-50mm f/2.8 is built for Sony E-mount mirrorless cameras and uses an internal zoom mechanism that holds physical length fixed across the focal range, with a constant f/2.8 aperture. It is Thypoch’s first autofocus lens and features support…...

American Cinema Editors
theasc.com > articles_tag > fujinon-duvo-14-100mm

Articles Tag: Fujinon Duvo 14-100mm - The American Society of Cinematographers

3+ mon, 4+ week ago   (43+ words) Articles Tag: Fujinon Duvo 14-100mm The American Society of Cinematographers Articles Tag: Fujinon Duvo 14-100mm Set to ship later this month, the PL-mount zoom lens supports dual large image sensors and is the smallest and lightest in the Duvo series....

theasc.com
theasc.com > articles > avid-google-team-to-add-ai-to-avid-solutions

Avid, Google Team to Add AI to Avid Solutions

4+ mon, 1+ week ago   (134+ words) Google Cloud’s AI and data-analytics capabilities will be integrated into Avid Media Composer and Avid Content Core, a new solution. Avid and Google Cloud are partnering to integrate generative and agentic AI into creative tools from Avid. Avid CEO Wellford…...