The ASC is an educational, cultural, and professional organization that brings cinematographers together to exchange ideas, discuss techniques, and…

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News

The ASC
theasc.com > article > blackmagic-design-updates-blackmagic-camera

The American Society of Cinematographers | Blackmagic Design Updates Blackmagic Camera

4+ week, 2+ day ago   (81+ words) The ASC The update for Blackmagic Cinema Camera 6K adds support for up to 10 minutes of pre-recording, among other features. The Blackmagic Camera 10.2.2 update for Blackmagic Cinema Camera 6K adds support for the following: phase-detect autofocus, Blackmagic Cloud stream routing, up to…...

The ASC
theasc.com > article > picture-shop-sony-collaborate-on-signature-lut

The American Society of Cinematographers | Picture Shop, Sony Collaborate on Signature LUT

1+ mon, 2+ day ago   (250+ words) The ASC Picture Shop, Sony Collaborate on Signature LUT Colorist and ASC associate member Mitch Paulson helped develop the solution. Picture Shop and its supervising colorist Mitch Paulson, an ASC associate member, have collaborated with Sony on the Signature LUT…...

The ASC
theasc.com > article > lowepro-launches-fastpack-iv

The American Society of Cinematographers | Lowepro Launches Fastpack IV

1+ mon, 1+ week ago   (162+ words) The side-access camera compartment enablers users to reach gear quickly without removing the bag completely. Inside, a dual-compartment layout separates camera equipment from personal items. Fastpack IV introduces a redesigned, full back-panel opening that provides easier packing and a clearer…...

The ASC
theasc.com > asc-todd-ao-lenses

The ASC Todd-AO Lenses

1+ mon, 1+ week ago   (460+ words) Nine vintage primes, originally crafted for the Todd-AO widescreen format of the 1950s and reimagined by the ASC and Zerø Optik for today's large-format workflows. Shelly Johnson, ASC — who spearheaded the Society and Zerø Optik's restoration — still remembers seeing the Todd-AO…...

The ASC
theasc.com > article > cooke-adds-z-mount-for-sp3-ap3

The American Society of Cinematographers | Cooke Adds Z-Mounts for SP3, AP3

1+ mon, 1+ week ago   (135+ words) Cooke Optics is making Nikon Z-mounts available for its SP3 and AP3 mirrorless-lens series. The SP3 and AP3 features user-interchangeable mounts, enabling users to easily switch to Z-mount for use with compatible Nikon Z series and Red cameras. Instructions for changing lens mounts are…...

The ASC
theasc.com > article > sony-launches-fx5

The American Society of Cinematographers | Sony Launches FX5

1+ mon, 2+ week ago   (165+ words) The Sony FX5 full-frame camera features a new CMOS image sensor with 15+ stops of dynamic range, three base-ISO settings and a Dual Gain shooting mode. It is the first camera in the Cinema Line FX series to support Open Gate shooting…...

The ASC
theasc.com > article > sony-announces-rx10-v

The American Society of Cinematographers | Sony Announces RX10 V

1+ mon, 3+ week ago   (151+ words) Paired with continuous shooting at up to 30 fps with full 60 fps/sec. AF/AE tracking, it holds focus on fast, unpredictable subjects. A 20.1-megapixel 1.0-type stacked Exmor RS CMOS sensor and Bionz XR processing engine drive both stills and up…...

The ASC
theasc.com > article > profoto-unveils-6-solutions

The American Society of Cinematographers | Profoto Unveils 6 Solutions

1+ mon, 4+ week ago   (95+ words) Profoto has introduced three softbox shapes as well as three hard reflectors for its flat-front strobes and point-source LEDs. The Profoto PowerBeam Reflector ($499) concentrates light into a focused 20-degree beam. The MaxiZoom Reflector’s ($149) faceted, high-gloss interior creates punchy light with…...

The ASC
theasc.com > article > viltrox-releases-3-solutions

The American Society of Cinematographers | Viltrox Releases 3 Solutions

2+ mon, 2+ week ago   (131+ words) Viltrox has announced the AF 28mm F4.5 Chip pancake lens and the AF 75mm F1.8 EVO and AF 90mm F2.2 EVO APS-C portrait prime lenses. The Viltrox AF 28mm F4.5 Chip lists for $99. Designed for Sony E-mount mirrorless cameras, the EVO lenses feature a minimum focusing distance of…...

The ASC
theasc.com > article > lomography-unveils-3-cameras

The American Society of Cinematographers | Lomography Unveils 3 Cameras

2+ mon, 3+ week ago   (95+ words) Lomography Unveils 3 Cameras The ASC Lomography Unveils 3 Cameras The Fisheye No. 2 La Mer and two duotone Sprocket Rockets are now available. Lomography has released three 35mm cameras, the Fisheye No. 2 La Mer and the Strawberry Fusion and Mint Fusion Sprocket Rockets....